Privacy Policy

Effective Date: 12-6-25

Company: Funnel Visions (“we”, “us”, “our”)

1. Introduction

This Privacy Policy explains how Funnel Visions collects, uses, shares, and safeguards data when you visit our website, submit information, or interact with our advertising (including Facebook Ads, Google Ads, retargeting tools, analytics platforms, and tracking technologies).

By using our site, you agree to this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

A. Information You Provide

We may collect information that you voluntarily provide to us, including but not limited to:

Name
Email address
Phone number
Business or company information
Any other information you submit via forms, chat, scheduling tools, or other contact methods

B. Automatically Collected Information

When you visit or interact with our website, we and third-party vendors may automatically collect certain information using cookies, pixels, tags, log files, and similar technologies. This may include:

IP address
Device type, browser type, operating system
Pages viewed, time on site, referring/exit URLs
Clicks, scrolls, form interactions, conversions
Advertising identifiers and cookie data

This data may be collected through tools such as Meta (Facebook) Pixel & Conversions API, Google Analytics / GA4, Google Ads tracking & remarketing, tag managers, funnel software, call tracking tools, scheduling systems, CRMs, and marketing automation platforms.

3. How We Use Your Information

We may use your information for the following purposes:

To provide and deliver our services, respond to inquiries, and communicate with you.
To run paid advertising campaigns, including retargeting and lookalike audiences.
To optimize ad delivery, measure conversions, and improve campaign performance.
To track website performance, user behavior, and conversion paths.
To follow up on inquiries, demo requests, discovery calls, or purchases.
To send marketing emails, newsletters, and updates (where permitted or with your consent).
To improve our website, funnels, offers, and overall user experience.
To comply with legal obligations and enforce our terms, policies, and agreements.

4. Facebook Ads, Meta Pixel & Conversions API

Our website uses Meta (Facebook) advertising tools, including but not limited to:

Meta (Facebook) Pixel
Custom Audiences
Event Tracking
Conversions API (server-side tracking)

These tools allow us to track actions on our website, measure the effectiveness of our ads, optimize ad targeting, build audience segments (such as custom and lookalike audiences), and run retargeting campaigns.

Meta may combine the information collected on our website with data it already has about you in order to personalize and optimize the ads you see on Meta platforms and across the web.

For more information on how Meta (Facebook) processes data, please review their Data Policy: https://www.facebook.com/policy.

You can manage your Facebook ad preferences or opt out of certain interest-based advertising at: https://www.facebook.com/help/568137493302217 .

5. Google Analytics, Google Ads & Remarketing

We use Google Analytics, Google Ads, and related tools to analyze website usage and run advertising campaigns. These tools may collect information such as:

Pages visited, time spent on pages, and navigation paths
Demographic and interest information (where available)
Conversion events, such as form submissions and bookings
IP address and general location information
Cookies and advertising identifiers (e.g., DoubleClick cookie, GA4 signals)

We may use this data to show ads to you on Google Search, YouTube, the Google Display Network, and partner sites, as well as to create remarketing audiences and lookalike/similar audiences.

You can control or opt out of Google Ads personalization at: https://adssettings.google.com .

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout .

6. Sharing of Information

We do not sell your personal information. However, we may share information with the following categories of third parties:

Advertising platforms (such as Meta/Facebook, Google, LinkedIn, TikTok, etc.) for ad targeting, measurement, and optimization.
Analytics providers and tag management systems.
Customer relationship management (CRM) systems, email marketing services, and marketing automation tools.
Website hosting providers, IT service providers, and other technical support providers.
Professional advisors (such as lawyers, auditors) where necessary.
Regulatory authorities or law enforcement, where required by law.

These third parties are authorized to use your information only as necessary to provide their services to us, in accordance with applicable data protection laws.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as pixels and tags) to collect and store information when you interact with our website. Cookies help us:

Remember your preferences and settings.
Understand how you use our website.
Improve performance, security, and user experience.
Deliver and measure personalized advertising.

You can usually instruct your browser to refuse cookies or indicate when a cookie is being sent. If you disable cookies, some parts of the website may not function properly.

8. Legal Basis for Processing (GDPR)

If you are located in the European Union (EU) or European Economic Area (EEA), we collect and process your personal data only where we have a legal basis for doing so, including:

Consent: For example, when you accept cookies, subscribe to marketing emails, or submit forms.
Legitimate Interests: For purposes such as improving our services, running advertising campaigns, and maintaining security.
Contractual Necessity: When processing is required to provide you with services or information you request.
Legal Obligation: To comply with legal requirements or respond to lawful requests.

9. GDPR Rights (EU/EEA Residents)

If you are a resident of the EU/EEA, you have the following rights under the General Data Protection Regulation (GDPR):

Right of Access: Request confirmation as to whether we process your personal data and obtain a copy.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data in certain circumstances.
Right to Restrict Processing: Request restriction of our processing of your data in certain cases.
Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
Right to Object: Object to processing based on legitimate interests, including profiling and direct marketing.
Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
Right to Lodge a Complaint: File a complaint with your local Data Protection Authority.

To exercise any of these rights, please contact us at: [Insert Email].

10. CCPA/CPRA Rights (California Residents)

If you are a resident of California, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

Right to Know: Request information about the categories and specific pieces of personal information we have collected about you.
Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt Out of Sale/Sharing: Request that we do not "sell" or "share" your personal information for cross-context behavioral advertising.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a request, please contact us at: [Insert Email].

If applicable, you may also use a "Do Not Sell or Share My Personal Information" link in our website footer to manage your preferences.

11. Other U.S. State Privacy Laws

We also strive to comply with applicable U.S. state privacy laws, including but not limited to:

Virginia Consumer Data Protection Act (VCDPA)
Colorado Privacy Act (CPA)
Utah Consumer Privacy Act (UCPA)
Connecticut Data Privacy Act (CTDPA)

Depending on your state of residence, you may have the right to:

Access your personal data.
Request deletion of your personal data.
Request correction of inaccurate data.
Opt out of targeted advertising and certain profiling activities.

To exercise these rights, please contact us at: [Insert Email].

12. International Data Transfers

Your personal data may be transferred to and processed in countries other than the country where you reside, including the United States. These countries may have data protection laws that are different from the laws of your country.

Where required, we use appropriate safeguards (such as Standard Contractual Clauses approved by the European Commission) to protect personal data transferred internationally.

13. Data Retention

We retain personal data for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

Providing services and support.
Complying with legal, tax, or accounting obligations.
Resolving disputes and enforcing agreements.

When we no longer have a legitimate need or legal obligation to process your data, we will delete, anonymize, or securely store it.

14. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration. These measures may include encryption, secure servers, access controls, and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

15. Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) setting that signals to websites that you do not want to be tracked. Our website does not currently respond to DNT signals due to the widespread use of tracking technologies for analytics and advertising.

16. Automated Decision-Making & Profiling

We may use automated processes, including profiling, to support our advertising activities and to better understand user interests. This may include:

Ad targeting based on website behavior or attributes.
Creating lookalike or similar audiences.
Segmenting users for marketing campaigns.

You may opt out of certain automated decision-making or profiling activities by managing your cookie and advertising preferences, or by contacting us directly.

17. Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will post the new version on this page and update the "Effective Date" at the top.

We encourage you to review this Privacy Policy periodically for any changes.